Concept project · 01All projects

Moya Social

Contemporary African social dining

Location
Johannesburg, South Africa
Size
250 m²
Type
Concept project
Direction
Contemporary African modernism
Moya Social: hero interior, concept visualisation
Hero interior · Concept visualisation
01Listening

Distinctly African, never a stereotype.

Thando Maseko, 34, spent years in events and hospitality. Now she wants a restaurant of her own for young professionals, creatives and tourists: sophisticated enough for dinner, relaxed enough for drinks and socialising.

  • Confident
  • Social
  • Fashion conscious
  • Appreciates art and design
  • Nothing overly luxurious or formal
250 m²in Johannesburg
R2.5mfor interiors, furniture, lighting and finishes
6 monthsto opening night
02The mood

Earth, stone and a little gold light.

Before a single chair is chosen, we gather the feeling: mahogany, basalt and limewash, a tree’s roots, warm pendants. Natural materials and contemporary forms, without leaning on the obvious.

The Moya Social moodboard: basalt wine niche, carved tree, woven chairs, a sculptural mirror and warm pendant lights
Mahogany
Mahogany
White stones
White stones
Natural carved stone
Natural carved stone
Limewash plaster
Limewash plaster
Woven rope and leather
Woven rope and leather
Handmade ceramics
Handmade ceramics
Deep brown · #502C1E
Olive · #554F13
Warm stone · #AB9887
Charcoal · #2F2A28
Warm cream · #EBDCC8
03The plan

A room that tells you where to go.

250 m², 20 by 12.5 metres. We planned the evening as a guest moves through it, from the street to the table.

Floor plan of Moya Social: entrance and waiting lounge, main dining room around the tree, bar, semi-private dining, kitchen, bathrooms and outdoor terrace
Space plan · concept
  1. 01Entrance

    Guests step in from the street to a calm threshold, not straight into the noise. 13 m²

  2. 02Waiting lounge

    Somewhere soft to wait for friends, with a view of the room to come. 18.5 m²

  3. 03Main dining

    The heart of the restaurant. The tree sits at the centre, with clear walkways around it. 141 m²

  4. 04Bar

    A long bar against the basalt wine niche: relaxed enough for drinks and socialising. 19 m²

  5. 05Semi-private dining

    One long table for celebrations, set apart but still part of the evening. 14 m²

  6. 06Outdoor seating

    A terrace off the main dining room, under the canopy edge. 33 m²

  7. 07Kitchen and bathrooms

    Kept to one side, so service flows without crossing the room. 43 m²

04The pieces

Six pieces, each with a reason to be there.

Woven-back dining chair, chosen for Moya SocialWoven-back dining chairFurniture and lighting
Basalt wine niche, chosen for Moya SocialBasalt wine nicheFurniture and lighting
Banquette, chosen for Moya SocialBanquetteFurniture and lighting
Bar stool, chosen for Moya SocialBar stoolFurniture and lighting
Mirror, chosen for Moya SocialMirrorFurniture and lighting
Sculptural lighting, chosen for Moya SocialSculptural lightingFurniture and lighting

The reveal

Moya Social, the finished room, concept visualisation
Concept visualisation

The sketchEvery room starts as a sketch.

01 · The anchorA tree at the heart of the room.

02 · The lightWarm, low light that draws people in.

03 · The gatheringTables made for long conversations.

04 · The detailsThe wine niche and a mirror that catches the evening.

Moya SocialThe finished room.

05The room

Made for gathering, from day into night.

We focused on the dining room, where guests spend most of their time. Every element reflects African modernism: cultural influence, natural materials and contemporary forms. As day turns to night, the room becomes more intimate, a setting for good food and lasting memories.

Moya Social, concept visualisationMoya Social, concept visualisationMoya Social, concept visualisationMoya Social, concept visualisation
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